About Us
Australia Go to Market is led by Mark Randall and Helena Softley. We provide senior, hands-on revenue leadership to B2B SaaS and AI founders, across strategy, sales, marketing, customer success, RevOps and GTM engineering. We've built, fixed and scaled commercial teams from the inside as founders, senior leaders and embedded operators, not career consultants.
Our collective experience includes :
Multiple $0–$50m ARR scale-ups
Three IPOs (ASX & NYSE)
Founder-led startups and global Tech companies
Embedded leadership across sales, marketing and customer success in >20 Start-upsence
Designing and operating AI-powered GTM systems for Seed to Series B SaaS and AI companies
Helena Softley
GM and Fractional Sales Leader
Helena brings exceptional sales execution and operating discipline to scaling sales teams. A senior sales leader and Presidents Club performer, she embeds accountability, coaching and performance standards into growing commercial teams and their leaders.
Her focus is ensuring strategy translates into consistent day-to-day execution.
Mark Randall
GTM Strategy and Fractional Revenue Leader
Mark is a GTM Strategy and fractional CRO and revenue leader working across Seed to Series B B2B SaaS and AI companies. He specialises in building commercial structure at inflection points — transitioning teams from founder-led growth to scalable execution.
His experience spans founding startups, leading GTM functions, and stepping into interim and fractional CRO roles across Australia, the UK and global markets.
Our work sits where most startups struggle:
When early growth sales stops scaling and pipeline becomes noisy or unpredictable
When sales, marketing, and customer success operate in silos
When first GTM Team hires need structure, coaching, and accountability
When leadership gaps emerge but a full-time executive hire is premature
When boards and investors want confidence in GTM execution, not just ambition
Diagnose what’s actually broken (and what isn’t)
Prioritise what matters next
Install structure, metrics, and operating cadence
Coach founders, leaders, and teams to execute consistently
We don’t sell theory, templates, or generic best practice. We work inside your business as partner-operators.
Our engagements typically combine
GTM Strategy
Execution/Fractional leadership.
We stay long enough to ensure execution becomes repeatable not dependent on heroics.
The goal is simple: leave your team with a GTM motion that works without us.
You teach teams how to ride the bike, Then take the training wheels off.